Archive for December, 2008
Membership: Footprints in the sand
Membership ebbs and flows in all organizations. When you don’t know why, you can’t effectively recruit new members. You have to understand from the member’s point of view WIIFM or “What’s In It For Me?” You need to know why your prospects do or don’t pick your organization over other opportunities. When you understand WIIFM [...]
Following the heart
Why Yay Team! summarizes Michael Cavitt’s ideas and motivation for creating the organization.
