Great photo! Your article speaks truth that although as an organizer you may see a common thread among a group of people but that it may not be enough to draw them together. People seek out things they want, need and feel a longing for.

Offer a unique value proposition (UVP) where joining the club is not about being left handed but about having fun, gaining a sense mastery, feeling a sense of belonging and experincing something that they can’t get by going to chess events alone. Plus a blog, forum, photo gallery and yearly dinner celebration would create a memorable past that members can refer back to as a great reason to join!